In it's simplest form, serifs act as lines that help your eye move from one letter to another. The function of these lines is to facilitate the reader in digesting large amounts of content on a page. Serifs are the small apertures, which extend from the end of a character. Each of these has a number of different uses and purposes, but their biggest difference can easily be explained: What is a serif? When choosing how you will style your font there are two main categories, which can be used: serif and sans serif. For example, if the typeface used in a document is Arial, the font that is used will be Arial Regular, Arial Bold or Arial Italic. The difference between a font and a typeface is often confused, but essentially a font is what describes a set of characters together and a typeface is the family of coordinating designs and weights that are used. A font is simply a set of characters that are styled using typefaces.
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